Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Sign In to gain access to subscriptions and/or personal tools.
Strategic Organization
This Article
Right arrow Free Full Text (Free PDF) Free
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Schultz, M.
Right arrow Articles by Hatch, M. J.
Right arrow Search for Related Content
Social Bookmarking
 Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Editorial

Building theory from practice

Majken Schultz

Copenhagen Business School, Denmark, ms.ikl{at}cbs.dk

Mary Jo Hatch

University of Virginia, USA, mjhatch{at}virginia.edu

References

  • Aaker, D. A. and Joachimsthaler, E. (2000) Brand Leadership. New York: The Free Press .
  • Aaker, D. A. (2004) ‘Leveraging the Corporate Brand’ , California Management Review 46(3): 6-18 .
  • Argyris, C. (2003) ‘Actionable Knowledge’, in H. Tsoukas and C. Knudsen (eds) The Oxford Handbook of Organization Theory, pp. 423-452. Oxford: Oxford University Press :
  • Hambrick, D. (2004) ‘The Disintegration of Strategic Management: It’s Time to Consolidate Our Gains’ , Strategic Organization 2(1): 91-98 .[CrossRef]
  • Hatch, M. J. and Schultz, M. (2001) ‘Are the Strategic Stars Aligned for Your Corporate Brand?’ , Harvard Business Review (February): 128-134 . (Reprint R0102K)
  • Hatch, M. J. and Schultz, M. (2002) ‘The Dynamics of Organizational Identity’ , Human Relations 55(8): 989-1017 .[Abstract/Free Full Text]
  • Hatch, M. J. and Schultz, M. (2003) ‘Bringing the Corporation into Corporate Branding’ , European Journal of Marketing 37(7-8): 1041-1065 .[CrossRef]
  • Hoffman, A. (2004) ‘Reconsidering the Role of the Practical Theorist: On (re)Connecting Theory to Practice in Organization Theory’ , Strategic Organization 2(2): 213-222 .[Abstract]
  • Ind, N. (2002) Living the Brand. London: Kogan Page .
  • Lewin, K. (1946) ‘Action Research and Minority Problems’ , Journal of Social Issues 2: 34-46 .
  • Martin, J. (1992) Cultures in Organizations. Three Perspectives. Oxford: Oxford University Press .
  • Olins, W. (1989) Corporate Identity. Boston, MA: Harvard Business School Press .
  • Olins, W. (2000) ‘Why Brands are Taking Over the Corporation’, in M. Schultz, M. J. Hatch and M. H. Larsen (eds) The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand, pp. 51-66. Oxford: Oxford University Press .
  • Poole, M. S. and Van de Ven, A. (1989) ‘Using Paradox to Build Management and Organization Theories’ , Academy of Management Review 14: 562-578 .[CrossRef]
  • Quinn, R. E. (1988) Beyond Rational Management. Mastering the Paradoxes and Competing Demands of High Performance. San Francisco, CA: Jossey-Bass .
  • Schutz, A. (1980/1967) The Phenomenology of the Social World. London: Heinemann .
  • Schultz, M. and Hatch, M. J. (2003) ‘Cycles of Corporate Branding: The Case of LEGO Company’ , California Management Review 46(1): 6-26 .
  • Schultz, M., Hatch, M. J. and Larsen, M. H., eds (2000) The Expressive Organization - Linking Identity, Reputation, and the Corporate Brand. Oxford: Oxford University Press .
  • Smircich, L. and Calas, M. (1987) ‘Post-culture: Is the Organizational Culture Literature Dominant, but Dead?’ . Paper presented at the Third International Conference on Organizational Symbolism and Organizational Culture, Milan, June.
  • Tushman, M. (2003) ‘Distinguished Scholar Lecture’ . Presented at the Academy of Management Annual Meeting, Seattle, WA 4 August.
  • Westenholz, A. (1993) ‘Paradoxical Change of Frames of Reference’ , Organization Studies 14(1): 37-58 .

Strategic Organization, Vol. 3, No. 3, 337-347 (2005)
DOI: 10.1177/1476127005055795


Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
Business SocietyHome page
J. J. Boddewyn
The Internationalization of the Public-Affairs Function in U.S. Multinational Enterprises: Organization and Management
Business Society, June 1, 2007; 46(2): 136 - 173.
[Abstract] [PDF]


This Article
Right arrow Free Full Text (Free PDF) Free
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Schultz, M.
Right arrow Articles by Hatch, M. J.
Right arrow Search for Related Content
Social Bookmarking
 Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?